Influence of Technology on Business-Free-Samples for Students

Question: Your boss is keen to understand the challenges and opportunities that technology has brought to corporate communication. She has asked you to prepare an executive summary giving a brief outline on how to embrace these challenges and opportunities in the workplace. Answer: To: Managing Director From: John Wick Date: 4/7/2018 RE: Influence of Technology on corporate communication I am informed of your interest to understand the challenges and opportunities that technology has brought to corporate communication. I will be more than obliged to break it down for you Influence of Technology on corporate communication Corporate communication is the essence of a performing organization, with its functions affecting the organization both internally and externally. Corporate communications affects how the organization relates with its stakeholders, how the organization is perceived by its customers and also the public at large. It cannot go unsaid that corporate communication has vastly been affected by emerging trends; technology being one of them (Elving, 2012). Internet and its subsequent technologies more so social media is a good example of how technology that has affected corporate communications. Through internet, corporations are able to communicate with their users and vice versa; either directly or indirectly. This may prove to be beneficial or at times harmful to the image of the corporation. This memo will therefore highlight the challenges and opportunities that technology brings in the field of corporate communication. Challenges It goes without noting that various challenges come with introduction of technology into corporate communication (Humphreys and Wilken, 2014); although technology has hastened the speed of communication, it is very easy for nonfactual information or instructions to pass down to the employees thereby leading to wrong implementation of events from information given if not corrected on time. Technology enhanced corporate communication also promotes mobility and doesnt necessitate for employees to be in the office so long as the management can be able to get in touch with them. This can lead to loss of sense of ownership by employees and at times if not handled can be a demotivating factor From outside the organization, with technology, it is very easy for information to leak out which may be detrimental to the image or operations of the organization. The organization may also not have full control of the information shared about them especially on other platforms not within their domain. Opportunities The opportunities brought about by technology in corporate communications are vast. Some include: Faster communication-technology enhances the speed of communication within and outside the organization. If well structured it is easy to pass vital information or instructions to employees on a timely manner (Tornikoski, Rannikko and Heimonen, 2017) Implementing technology driven corporate communication also helps reduce costs within the organization. It can be noted that with technology, the corporation doesnt need to have several offices (which saves on cost of space) and can even hire staff globally at cheaper rates so long as they can be able to communicate adequately One on one interaction with clients is also enhanced by technology and the organization may also have the opportunity to deal with clients problem on a real time basis. Technology will also heighten the level of efficiency within the organization in that messages will be relayed and acted upon without unnecessary delays. There will also be faster collection of data which will elicit faster responses making the organization more dynamic to its environment. Based on this information I hope that you have sufficient information on the subject matter going forward and I will always be available incase youll need any further clarification on this issue. Thank you. Sincerely References Elvin, W. (2012) Corporate Communication Positioned within Communication StudiesCorporate Communications, an International Journal: The Journal and its History, Scope and Future Developments.Review of Communication, 12(1), pp.66-77 Humphreys, L. and Wilken, R. (2014). Social media, small businesses, and the control of information.Information, Communication Society, 18(3), pp.295-309 Tornikoski, E., Rannikko, H. and Heimonen, T. (2017) Technology-Based Competitive Advantages of Young Entrepreneurial Firms: Conceptual Development and Empirical Exploration.Journal of Small Business Management, 55(2), pp.200-21 References